branding
branding - budování značky
BrE
/'brændɪŋ/
AmE
/'brændɪŋ/

noun, technical - the process of creating and developing a brand’s identity and image

brand name
brand name - značka (zboží), obchodní značka, obchodní označení
BrE
/'brænd neɪm/
AmE
/'brænd neɪm/

noun - a name of a product and/or company that produces it

launch
launch - uvedení na trh, zahájení prodeje
BrE
/'lɔ:ntʃ/
AmE
/'lɔ:ntʃ/

noun - the introduction of a new product or service to the market

cost
cost - cena, náklady, výdaj
BrE
/'kɒst/
AmE
/'kɑ:st/

noun - the price of something, the money that has to be paid

advertising
advertising - reklama, inzerce
BrE
/'ædvətaɪzɪŋ/
AmE
/'ædvərtaɪzɪŋ/

noun - the activity of paying to promote products or services through advertisements

 
open rate - míra otevření
BrE
/'əʊpən reɪt/
AmE
/'oʊpən reɪt/

noun, technical - the percentage of delivered e-mails that are opened by recipients

 
traffic - návštěvnost (na webu)
BrE
/'træfɪk/
AmE
/'træfɪk/

noun - the number of people who visit a website or web page

service
service - služba, obsluha
BrE
/'sɜ:vɪs/
AmE
/'sɜ:rvɪs/

noun - something that is done for somebody; the act of serving somebody

market research
market research - průzkum trhu
BrE
/ˌmɑ:kɪt rɪ'sɜ:tʃ/
AmE
/ˌmɑ:rkɪt 'ri:sɜ:rtʃ/

noun, technical - the process of collecting information about customers, competitors, and the market

bulimia
bulimia - bulimie (chorobné přejídání spojené se zvracením)
BrE
/bʊ'lɪmiə/
AmE
/bʊ'lɪmiə/

noun, technical - a serious eating disorder characterized by episodes of binge eating followed by inappropriate methods of weight control, such as self-induced vomiting, excessive exercise, or fasting

 
stereotyped - stereotypizovaný
BrE
/'ˌsteriətaɪpt/
AmE
/'ˌsteriətaɪpt/

adjective - based on an idea or opinion that a lot of people have about a group of people or things, which doesn't necessarily have to be true

 
stereotype - vidět stereotypně, vnímat stereotypně, vytvářet si předsudky
BrE
/'steriətaɪp/
AmE
/'steriətaɪp/

verb - to form an idea or opinion that a lot of people have about a group of people or things, which doesn't necessarily have to be true

dummy
dummy - figurína, panák, krejčovská panna
BrE
/'dʌmi/
AmE
/'dʌmi/

noun - a large model of a person or a part of the body that is used to show clothes on in a shop or to make clothes

toboggan
toboggan - sáňky, boby
BrE
/tə'bɒgən/
AmE
/tə'bɑ:gən/

noun - a long, wide piece of wood with a C-shaped front that is used for sliding on snowy slopes; any kind of wooden or plastic sledge

 
live - živý, naživo (např. hudba), vysílaný v přímém přenosu
BrE
/'laɪv/
AmE
/'laɪv/

adjective - (of a broadcast) seen or heard on TV or radio as it really happens, (of music) performed by real musicians at the time (not pre-recorded)