promoter - propagátor, podporovatel

noun - a person publicly supports something, especially to increase its sales etc.

 

sit back - opřít se (v křesle apod.), pohodlně se usadit (např. v křesle)

verb - to sit in a chair etc. comfortably, in a relaxed way

 

aesthetically - esteticky, s vkusem, se smyslem pro krásu

adverb - tastefully, beautifully, in a way that is nice to look at

 

tuck away - ukrýt (něco), schovat (něco), zašít (schovat něco), skrýt, uklidit (schovat)

verb - to put something in a place where it can't be found

 

plead - prohlašovat (vinu či nevinu u soudu), tvrdit (vinu či nevinu u soudu)

verb, formal - to claim whether you are guilty or not guilty in court

retention - udržení zákazníků

noun, technical - the ability of a company to keep its customers over time

exposure - publicita, mediální expozice, míra vystavení reklamě

noun, technical - public attention, attention given to something on TV, in newspapers etc.

 

go - pokus, tah, zátah

noun - a turn or chance to do something, especially in a game

trip - zakopnout, upadnout (zakopnout)

verb - to lose your balance because you catch your foot on something

 

get - dostat se, dosáhnout (nějakého stavu)

verb - to reach the point in which you feel or know something

aperitif - aperitiv

noun - an alcoholic drink taken before a meal to stimulate the appetite

 

non-iron - nežehlivý, nemačkavý, nevyžadující žehlení

adjective, technical - made of fabric that does not require ironing to remain smooth

 

truncate - zkrátit, osekat, seseknout, seříznout, zestručnit, uříznout konec

verb, formal - to make something shorter by cutting off a part of it

snowcat - sněžná rolba

noun - a large vehicle that is designed to move over snow easily

coerce - donutit, přinutit, vynutit, tlačit k něčemu

verb, formal - to make someone do something by using force, threats, or pressure