noun - a short, memorable phrase used in advertising or branding that expresses the main idea or appeal of a product, company, or campaign
noun - a black, sticky material used for making road surfaces that, when hardened, becomes a smooth, solid surface for vehicles to drive on
noun - a game in which two teams of seven players try to throw a ball into the opposing team’s goal, using their hands
noun, American English, informal - a collection of branded merchandise and promotional products distributed for free at conferences, festivals, or corporate events as a form of advertising