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The founder of Hallmark Cards didn’t come from an extensive background of writing greeting cards, nor did he – yes, this Joyce was a “he” – have much experience as a businessman. Instead, he got his start selling perfume to his neighbors, then started a business wholesaling postcards to gift shops and bookstores. It was only after a fire destroyed most of his stock that he resorted to making his own cards. From there, he was able to launch a chain that made him millions.