inventiveness - vynalézavost, důmyslnost
BrE
/ɪn'ventɪvnəs/
AmE
/ɪn'ventɪvnəs/

noun - the ability to deal with things in an original, clever way

 
municipal - městský, obecní
BrE
/mju:'nɪsɪpl/
AmE
/mju:'nɪsɪpl/

adjective - connected to the local government of a particular town or city

 
promoter - propagátor, podporovatel
BrE
/prə'məʊtə/
AmE
/prə'moʊt̬ər/

noun - a person publicly supports something, especially to increase its sales etc.

durable
durable - odolný, trvanlivý
BrE
/'djʊərəbl/
AmE
/'dʊrəbl/

adjective - able to resist force etc. and last for a long time

 
sit back - opřít se (v křesle apod.), pohodlně se usadit (např. v křesle)
BrE
/ˌsɪt'bæk/
AmE
/ˌsɪt'bæk/

verb - to sit in a chair etc. comfortably, in a relaxed way

 
aesthetically - esteticky, s vkusem, se smyslem pro krásu
BrE
/es'θetɪkli/
AmE
/es'θet̬ɪkli/

adverb - tastefully, beautifully, in a way that is nice to look at

 
plead - prohlašovat (vinu či nevinu u soudu), tvrdit (vinu či nevinu u soudu)
BrE
/'pli:d/
AmE
/'pli:d/

verb, formal - to claim whether you are guilty or not guilty in court

retention
retention - udržení zákazníků
BrE
/rɪ'tenʃn/
AmE
/rɪ'tenʃn/

noun, technical - the ability of a company to keep its customers over time

exposure
exposure - publicita, mediální expozice, míra vystavení reklamě
BrE
/ɪk'spəʊʒə/
AmE
/ɪk'spoʊʒər/

noun, technical - public attention, attention given to something on TV, in newspapers etc.

launch
launch - uvedení na trh, zahájení prodeje
BrE
/'lɔ:ntʃ/
AmE
/'lɔ:ntʃ/

noun - the introduction of a new product or service to the market

advertising
advertising - reklama, inzerce
BrE
/'ædvətaɪzɪŋ/
AmE
/'ædvərtaɪzɪŋ/

noun - the activity of paying to promote products or services through advertisements

 
ventricle - srdeční komora
BrE
/'ventrɪkl/
AmE
/'ventrɪkl/

noun - one of the two lower chambers responsible for pumping blood out of the heart to the rest of the body or to the lungs for oxygenation

 
placenta - placenta, plodové lůžko
BrE
/plə'sentə/
AmE
/plə'sentə/

noun - an organ that develops in the uterus during pregnancy to provide oxygen and nutrients to the developing baby and remove waste products from the baby's blood

forklift operator
forklift operator - řidič vysokozdvižného vozíku
BrE
/'fɔ:klɪftˌɒpəreɪtə/
AmE
/'fɔ:rklɪftˌɑ:pəreɪt̬ər/

noun - a person whose job is to drive and control a special vehicle with a special device at the front that allows it to lift heavy objects

ferry
ferry - přepravovat, přepravit, převážet
BrE
/'feri/
AmE
/'feri/

verb - to transport people or goods in a boat or other vehicle from one place to another, often for a short distance, typically on a regular route