ploy - fígl, trik
BrE
/'plɔɪ/
AmE
/'plɔɪ/

noun - something used to trick people into buying something or to gain advantage over people

 
gimmick - fígl, trik
BrE
/'gɪmɪk/
AmE
/'gɪmɪk/

noun - something used to attact people's attention, especially in order to make someone buy something

scoop
scoop - nabrat (lopatkou), vzít, nabrat (jako lopatkou, naběračkou)
BrE
/'sku:p/
AmE
/'sku:p/

verb - to pick up as if with a scoop, to pick up with a scoop

 
work up - rozčílit, rozčilovat, rozrušit
BrE
/ˌwɜ:k'ʌp/
AmE
/ˌwɜ:rk'ʌp/

verb - to make somebody upset, angry or excited, to make yourself upset, angry or excited

 
jump at - skočit po (příležitosti), popadnout (např. šanci), chopit se (např. příležitosti)
BrE
/'ˌdʒʌmpˌæt/
AmE
/'ˌdʒʌmpˌæt/

verb - to use an opportunity gladly and quickly, to accept an offer gladly and quickly

 
hold back - držet se zpátky
BrE
/ˌhəʊld'bæk/
AmE
/ˌhoʊld'bæk/

verb - to stop yourself from doing something, to not try as hard as you could

 
readjust - přizpůsobit se
BrE
/ˌri:ə'dʒʌst/
AmE
/ˌri:ə'dʒʌst/

verb - to get used to a new situation, usually one you have been in before

 
hassle - otravovat, obtěžovat, dorážet
BrE
/'hæsl/
AmE
/'hæsl/

verb, informal - to annoy someone by asking them repeatedly to do something, especially something for you

 
tap - napíchnout, odposlouchávat (telefon)
BrE
/'tæp/
AmE
/'tæp/

verb - to listen to someone's telephone conversation by putting a special device into the phone

 
undermine - oslabit, rozložit, podkopávat, podkopat, podrývat
BrE
/ˌʌndə'maɪn/
AmE
/ˌʌndər'maɪn/

verb - to make something less effective or to make someone's authority or confidence gradually weaker

backfire
backfire - vymstít se, mít opačný účinek, obrátit se proti
BrE
/ˌbæk'faɪə/
AmE
/'bækfaɪr/

verb - to have the opposite effect to the one you intended, usually with bad results

counterfeit
counterfeit - padělek, napodobenina
BrE
/'kaʊntəfɪt/
AmE
/'kaʊntərfɪt/

noun, formal - something that is made to look like the original in order to deceive people

 
lubricate - promazat, namazat, lubrikovat
BrE
/'lu:brɪkeɪt/
AmE
/'lu:brɪkeɪt/

verb - to put oil or grease etc. on something to make it move more easily

 
think ahead - myslet dopředu, myslet na budoucnost, plánovat do budoucnosti
BrE
/ˌθɪŋk ə'hed/
AmE
/ˌθɪŋk ə'hed/

verb - to prepare for what might happen, to consider what might happen in the future

froth
froth - pěnit, napěnit, zpěnit (se)
BrE
/'frɒθ/
AmE
/'frɑ:θ/

verb - to contain a lot of bubbles on top, or to produce bubbles on top